Identify Growth Opportunities

THE PROBLEM

Hit-Or-Miss Initiatives

Your business may want to launch a new product, enter a new market, overtake your #1 competitor, or figure out how to increase your margins without losing sales.

There are so many options and paths you could take...too many. Navigating the jungle that is the modern "market-of-markets" makes it quite difficult to identify opportunities and threats.

Many everyday businesses pour large amounts of time and money into initiatives and expansions based on a few opinions. Many of those investments flop, doing long-term damage.

THE SOLUTION

Market-Driven Strategy

Businesses can be market-driving, market-driven, or market-driven-OUT. The former two require a good map of the territory they are looking to navigate.

With Sol Insights, Main Street businesses can get right-sized market data to guide strategy and investments in the direction of opportunity and avoid risky initiatives.

It's officially known as marketing research - we like to think of it as a GPS to navigate the business jungle. Sol Insights provides tailored research insights to justify (or dissuade) various business initiatives.

The result? Greater market share.

GREATER MARKET SHARE

THE PROCESS

Bridge Objectives and Initiatives with Insights

We start with a complimentary consultation to understand the business goals and challenge which are driving a need for objective data.

Once we understand the mission, Sol Insights will craft a tailored research plan to get your business the information you need from the people/markets you need to make great decisions. This might involve:

Surveys
Focus groups
Customer interviews
Competitor analysis
Secondary data research (information available)
Analysis of first-party data (your own reports)

Once the data is gathered sufficiently, Sol Insights analyses the data to find the golden nuggets of opportunity and the omens of threat. Sol Insights delivers digestible research reports with value-add consulting to help businesses innovate, and of course...grow.

INVESTMENT BENCHMARK: HOURLY RATE OR FIXED FEE

Look before you leap with the right data