As a customer & market data producer, our services are quite broad in range and scope. Sol Insights can provide the vehicle and process to tap a target audience for responses to key marketing challenges through surveys, focus groups, interviews, existing data, or a combination of several methods. Below are just a few examples of marketing questions we can tackle together:
> Is our advertising resonating with target market?
> Is X new market viable?
> What products should we add/launch?
> Is our product priced/promoted/placed well?
> How should we segment our customers?
> Are our customers satisfied?
Successful businesses are aware of the alternatives available to their customers. Sol Insights partners with client businesses to differentiate themselves in the market through ethical practices, including digital monitoring of competitors and observational research. Below are just a few examples of marketing questions we can tackle together:
> How is the competition marketing to our customers?
> How is the competition positioning itself in our market?
> How is our competitors brand perceived compared to ours?
> What market opportunities and threats are out there?
Perception is reality - how does your target market perceive your company? A lot of it has to do with your brand. In Smart Brand,
Sol Insights utilizes a lean design approach combined with targeted research to boost brands and take small businesses to the next level. When appraising your brand, ask yourself the following:
How does our core brand resonate with customers?
How does our core brand resonate with our target market?
How does our brand image compare to that of our competition?
Can our current brand scale with projected three year road map?