Market Segmentation
Many companies struggle to obtain consistent growth due to failed advertising campaigns, channels, and pricing approaches. What if you could identify and detail your top customer profiles to find more ideal customers? Sol Segment identifies the attributes, circumstances, and purchase journey of your ideal customer, empowering your team to promote effectively and hit your earnings targets. Deliverables: > Strategic understanding of ideal client profile backgrounds > Organized view of buyer personas, including decision factors > Buyer journey roadmaps, from unaware to loyal customer Investment benchmark: starting from $3000 |
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CX Management
Keeping existing customers is more important than gaining new ones, but businesses of all sizes struggle with customer attrition and lack of repeat business. With the Sol CX customer feedback channel, you can truly become a customer-focused organization - with visibility on customer satisfaction, and actionable data on key interactions of the customer experience. Deliverables: > Streamlined feedback channel + recurring report > Boosted brand power, customer delight > Reduced customer churn Investment benchmark: starting from $1500 |
Performance Reporting
Your company wants to boost bottom line, win market share, and penetrate new markets, but leadership struggles with pricing, measuring ad campaigns, and projecting future sales changes. What if you had a recurring dashboard which showed key performance metrics to steer investments, messaging, and correct weaknesses? Sol Perform is a growth leader's best friend. Deliverables: > Recurring executive dashboard with KPIs + recommendations > Visibility on performance of digital channels and sales force > Program performance reporting to optimize marketing ROI Investment benchmark: starting from $650/mth |
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Competitive Analysis
All businesses must be aware of their customers' alternatives. With an increasingly borderless market, winning market share requires competitive intelligence. Sol Intel leverages digital, observation, and other ethical research methods to reveal opportunities and threats in the market. Simply put, Sol Intel drives market share. Deliverables: > Comprehensive analysis of competitive landscape > Intel on competitor relative strengths and weaknesses > Reporting on differentiation, market share opportunities Investment benchmark: starting from $2000 |
Marketing Research
Business leaders encounter a variety of challenges as they seek grow their market share and bottom line. The good news is that your customers, market, and competition can shed light on your target, producing desired results. At Sol Insights, we partner with clients to access the right audience to produce the insights necessary for success. Example services: > Advertisement pre-testing & effectiveness > Market viability testing > Brand awareness Investment benchmark: hourly rate or fixed fee |
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