THE PROBLEM

Treating All Customers The Same

Growing businesses work hard to satisfy every customer who "comes through their door". But many businesses chase too many customer-types with too many offerings in too many places.

"Main Street" often struggles to compete with bigger brands by trying to win on price or convenience for "everybody". The result is customer attrition, low-value customer relationships, and stagnant profits.

THE SOLUTION

Find and Target Your Niche

"The riches are in the niches". The present economy is a "market-of-markets" - businesses which find a laser-focused lane solving a specific problem for a specific customer establish themselves as market leaders.

In marketing, this is called the unique buyer persona, the Goldilocks customer. Whether you are a well-established business or a start-up, Sol Insights profiles the most profitable customer segments for your business, including who they are, how you should communicate with them, and how your business can position itself to win that niche.

Result? Higher Customer Lifetime Value > Faster growth > Greater profitability

HIGHER CUSTOMER LIFETIME VALUE

THE PROCESS

IDENTIFY, PROFILE, STRATEGIZE

First, Sol Insights will meet with your business to understand your goals, history, and market.

Then, we'll identify your top customer segments using historic and third-party data.

Finally, we'll conduct strategic research to understand the key information about these unique folks, so you can build your marketing matrix (Product, Price, Promotion, Placement) and strategic plan with a laser focus on the Goldilocks niche.

If you want, we can even develop your own data-driven custom growth plan.

INVESTMENT BENCHMARK: STARTING FROM $2500

Want more great-fit, high-value, loyal customers?

Then, let's chat

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