Marketing Accuracy Scorecard
Part of the Gilliard & Company 2022 With Love Project campaign
GIVE TO FAMILIES IN CRISIS, GET PROFIT DRIVING INSIGHTS
Chief Marketing Nerd, Phillip, has joined Savannah area non-profit Gilliard & Company for its 2022 With Love Project campaign.
In order to raise $5000 to aid families in crisis during the Christmas season, Sol Insights will be providing marketing accuracy scorecards to businesses looking to take their profits to new heights. 100% of consulting fees from these assessments will be donated to the With Love Project.
Your Marketing Accuracy Scorecard
As businesses set their wish lists for 2023, it likely includes higher profitability. With a clear understanding of the [present] effectiveness and efficiency of the marketing program, organizations can reach new profit heights - finding best-fit customers at a lower marketing cost.
The Sol Insights Marketing Accuracy Scorecard will reveal:
1. The average value of your customer relationships (CLV)
2. The amount you invest to earn the average customer (CAC)
3. Overall return-on-investment of marketing spend (mROI)
4. Google Analytics 4 readiness to collect digital insights
$525 scorecard, 100% With Love
2022 With Love Project
The With Love Project is an annual fundraising campaign created and managed by Pooler-based 501c3, Gilliard & Company.
Through the With Love Project, Gilliard & Co. is able to gift Christmas presents to children in the local Division of Family and Child Services. Moreover, funds raised help families who are in contact with Child Protective Services to address financial crises. This crucial aid provides stability to keep families together or reunite them.
Each annual campaign is led by three campaign drivers, including The King of The Land of Misfit Toys. Phillip is honored to play a small role in making Christmas wishes come true for vulnerable children in his home community.