Your Data-Driven Path
to High-Value Customers

I help Shopify retailers turn their customer data into predictable growth—so they can acquire, develop, and retain high-value customers and finally break through their growth wall.

Founder's Story

After college, I took my dreams to Atlanta and the corporate world—where I learned how market research and performance analytics fuel growth at scale.

When I moved home to Savannah to work for a small IT firm, I realized something: most small businesses weren’t using those same tools. They were flying blind, guessing at what worked.

I started applying corporate-grade analytics to small-business marketing—and saw real results. When COVID hit, I launched Sol Insights to bring those methods to the community that raised me, helping everyday retailers leave “throw-spaghetti” marketing behind and confidently invest in what actually works.

My Vision

CORE VALUES

Always Be Learning

Serve for Impact

Stay Gritty

Chase Daring Vision

Meet Phillip

"Sol Insights has been running my ads for years, and it has honestly been one of the best investments I’ve made in my business. Their strategies consistently bring in real results. In the past, I have worked with other companies to run my ads, but the results were never there, and I was just a number to them. Unlike Phillip and his team, who are always thinking outside the box. He and his team come up with new, creative ways to market and reach the right audience. They’re also incredibly supportive and genuinely care about my success, which makes working together easy and enjoyable. If you’re looking for someone who understands ads and truly wants to help your business grow, I highly recommend Sol Insights." - Meredith Ryncarz | Meredith Ryncarz Photography

“I have known Philip for a number of years. And I have been a client of his. I can’t tell you without hesitation. He is one of the smartest people I have ever met, but more than that. He truly is a marketing guru. If you want to know who your most profitable customers are, how to keep them, and how to find more customers exactly like them, he is your guy!” - Steve Curran | Founder, CEO Khaki Consulting

"Phillip was a great help in developing our Marketing Plan. He created an excellent "wash, rinse, and repeat" strategy to help us target multiple territories in our service area without exhausting resources. He also recommended very insightful and practical books that deepened our understanding of marketing, not just at the organizational level, but also from the perspective of our clients. He brought different viewpoints that helped make our marketing efforts less complex and really enjoyable, delivering measurable results with the quality service we needed. He is very professional and a joy to work with. I would recommend him for your marketing strategy needs." - Victoria Saxton | President & CEO Small Business Assistance Corporation