"Dear business owner,

There is a data-driven path to high-value customers.

It would be my honor to take you there."

- Phillip Scroggin II
Founder, Sol Insights, LLC.

IS THIS YOUR BUSINESS?

"I need a scale break through"

Many small businesses successfully grow to a point and then hit a "scale wall". The new location doesn't boom, that new online store can't get off the ground, the newest product launch fails.

Marketing seems to be low ROI to address the scale problem; namely, because you cannot properly identify what's working (and what is burning precious cash).
​
How do you solve the scale problem? Data-driven understanding of customers

The Sol Insights Path to High-Value Customers

Step 1. Follow The Money $

First, we need to segment your customers into some basic groups based on the value they bring to your business. Why? This opens the door to meeting customers where they are at and finding opportunities to improve acquisition, development, and retention for (you guessed it) increased profitability at scale.

Step 2. Audit Your Customer Base

How healthy is your customer base? How different are your customers? Where/how are the best customers coming to you? This descriptive analysis finds the relationships which influence profitability so we can improve your marketing strategy and business as a whole.

*Step 2b. Talk to Your VIPs

If you want more high-value customers, talk to the ones you have. Sol Insights adds the human context to the data so you can improve every aspect of business operations and development. 
Be it survey, focus group, or individual interviews, Sol Insights will help you know your best value customers so you can scale more effectively.

Step 3. Plan to Scale Accordingly

When you have your customer base analyzed, segmented, and you uncover their core desires and great ideas, you can proceed to your best strategic growth plan ever.

Sol Insights builds custom growth plans, grounded in data and centered on high-value customers.

Step 4. Target, Test, and Measure

After goals and strategy comes tactical operations. Sol Insights can supplement or provide the team your business needs to execute a successful marketing program.
​
Be it targeted advertising, performance analytics, or campaign management, Sol Insights enables you to save time and scale simultaneously.

"When you are looking to grow from the inside out and really make the impact with your advertising budget, you should be seeking out Sol Insights for sure."

- Robert Price | Elite Minds, LLC.

"With continuous insight and guidance, Top Shelf Ammo has outperformed our first expectations."


​- Pete Chaison | Top Shelf Ammo

"Willing to go the extra mile and with a creative eye on the details is what makes Phillip a step above."


- Victoria Baylor | Clarity for High Performance

Listen to Good Morning, Market Pod

Get weekly insights and inspiration for your business every week. 

This podcast combines market developments, growth strategy, and inspiring business development stories.

GRAB INSIGHTS

Ready to scale your business with high-value customers?

Then, let's chat

Launch me