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PERFORM FOR YOUR FANS,
NOT THE CROWD. 

Sol Insights is a strategic marketing partner for small and mid-size retail brands, helping Shopify-powered businesses break through growth ceilings with customer-centric marketing programs.

A Steady Rhythm of Growth

Phillip Scroggin smiling

We build the analytics, advertising systems, and growth programs that help everyday retail brands turn disciplined marketing into consistent hits.

Phillip Scroggin II | Founder, Sol Insights, LLC.

Storefront in savannah, ga

Our Focus Areas

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STRATEGIC MARKETING PROGRAM MANAGEMENT

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MARKET & CUSTOMER RESEARCH

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MARKETING ANALYTICS
& CLV MODELING

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GROWTH STRATEGY

& DEVELOPMENT

Content Creation

Content is king! Let us help you create compelling content that captures attention and converts leads into customers.

How We Help Brands Succeed

Every business gains and loses customers. The winners in today’s data-driven market are the brands that intentionally grow customer lifetime value while controlling acquisition costs.
 

Sol Insights helps Shopify retailers move beyond “death-by-discount” tactics, referral dependency, and guesswork. We build reliable growth engines that acquire, develop, and retain high-value customers.

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AQUIRE

Custom campaigns designed to attract, engage, and convert the right customers — from paid media to referral programs — backed by continuous test-and-measure optimization.

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DEVELOP

We transform one-time shoppers into repeat buyers. Through remarketing, automated flows, and loyalty experiences, we strategically boost customer lifetime value.

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RETAIN

Retention fuels stability.

We implement best-in-class VIP and retention programs that delight customers in an age of personalization and high expectations.

Data-Driven Growth Journey

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01

LEARN (2 WEEKS)

 

We begin with a Customer Profit Heat Map —

a no-charge, data-driven analysis that reveals your customer base’s strengths, weaknesses, and growth potential.

  • Analyze customer behavior and value

  • Forecast sales and profit trajectories

  • Define the business case for partnership

02

LAUNCH (6 WEEKS)

​

We design and build your growth program:

  • Confirm strategic plan

  • Set performance benchmarks

  • Optimize website UX, loyalty, and marketing flows
     

You leave with a customer intelligence blueprint (who), performance infrastructure (how), and optimized journey (where/what).

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03

GROW (ONGOING)

​

We run your marketing engine with disciplined iteration:

  • Weekly tweaks and proactive updates

  • Monthly launches, reports, and strategy calls

  • Annual planning for budgets and big initiatives
     

You stay focused on CEO-level decisions. We handle the execution.

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Bri Salley smiling

Bri Salley | Director of Marketing Communications, Telfair Museums

Phillip provided a detailed strategy with clear goals and metrics. This project delivered insights that transformed anecdotal information into hard data that we utilized to prepare marketing strategies and plans that helped the museum reach historic attendance milestones.

Real Brands. Real Growth.

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Sharon Del Sol | Marketing Manager, Small Business Assistance Corporation

Phillip brings deep expertise, sharp strategic thinking, and the ability to synthesize complex information quickly, pairing charisma with clarity in every interaction. I highly recommend Sol Insights to organizations that have outgrown basic marketing
efforts and are ready to elevate, scale, and professionalize their marketing strategy.

Kelley Kale smiling

Kelley Cale | VP of Business Development, River Street Sweets

Working with Phillip was a fantastic experience. He provided a clear and insightful data presentation of our mail order transactions, helping us better understand our customers' spending patterns and behaviors. We highly recommend any business looking to better understand their data and drive smarter sales strategies to reach out to Phillip—his work is truly invaluable.

Join the Fan Club

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Listen to Good Morning, Market Podcast

The show about growing from Main Street to Multi-Channel

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START YOUR GROWTH JOURNEY

Ready for bold marketing you can trust? Let's aquire, develop, and retain the customers who will define your next stage of growth. 

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