About Sol Insights - Marketing strategy and performance

Empowering businesses to hear their market, know their market, and lead their market

Running a business is hard. Some great entrepreneurs figure it out and achieve a consistent level of success. But eventually, that success feels like a plateau. You know you can and should be growing faster, but the customers aren't coming as quick as you want. Sales and profits are unpredictable and volatile. You know you need to market your business more aggressively, but aren't sure what performs best, what your strategy should be, and what investments will actually deliver return-on-investment.

The Sol Insights mission is to empower everyday businesses to hear their market, know their market, and lead their market. I help clients know their customers better than anyone else and know what they are getting for their marketing spend. The result? More loyal, high-profit customers for the same or fewer marketing dollars.

Sol Insights believes in big dreams, big innovation, and vision. If you have the right map of the territory, you can trek your way to victory. This agency is part of your data-driven path to high-value customers.

My dream

Core Values

Phillip Scroggin with client during strategy meeting

IF I TAKE CARE OF MY CLIENTS, THEY WILL TAKE CARE OF ME

SEEK FIRST TO UNDERSTAND, THEN SEEK TO BE UNDERSTOOD

LEAD WITH CONFIDENCE AND COURAGE, HUMILITY AND CURIOUSITY

DO YOU WORK AS UNTO THE LORD (COL 3:23)

COMMUNICATE WITH CLARITY, SETTING REALISTIC EXPECATIONS

A MAN'S WORD IS HIS BOND

Phillip Scroggin II, Director of Sol Insights

Meet Phillip

Through Sol Insights, Phillip guides everyday businesses to their milestone markers using his hunger for information, and passion for re-thinking the way things are done.

Tackling unique challenges with unique leaders, and using the facts on the ground as a launching pad for market-driving impact is what this analyst craves. Being data-driven isn't just profitable...it's thrilling.

Phillip is a Professional Certified Marketer® of the American Marketing Association, and Georgia Southern University honors graduate.