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Craft Your Best Marketing Program Ever in 2022

1/19/2022

 
Good Morning, Market is making your innovation strategy easier this year

By Phillip Scroggin II | Managing Director, Sol Insights
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You need a (good) marketing program and a podcast is going to help you

When is the last time you really sat down to draw out an annual strategic marketing plan? How will you position your core brand to build awareness? What channels will you invest in for audience growth and advertising? What systems and metrics will you use to manage performance and define success?

Whether you are a soloprenuer or an "Inc. 5000 rising star", creating and executing a marketing program can be overwhelming - yet it is foundational to reaching all those revenue and profit goals you've likely set. To assist you on your quest to creating and executing your best marketing program ever, the Good Morning, Market podcast has launched the marketing program marathon series to aid everyday businesses in creating their program, from core brand, to strategy and tactics, to measurement and analysis.

Bringing in the big guns

This 10+ part series on the weekly Good Morning, Market program will feature leading marketing experts from across the Coastal Empire. Here are some of the gurus who will be helping you on your journey:
  • Sandi Prosnitz, Owner of Logo Goods
  • Liz Saxton, President of Southern Marketing Team
  • Jillian Rowe, Creative Director of SMG Film & Advertising
  • Marianne Ganem-Poppell, Owner of Savannah Master Calendar
  • Diana Morrison, President of Advertising Specialty Services
  • Lauren Wolverton, Strategic Marketing Consulting at Connect Savannah
  • Jim Wacker, Co-founder of Skyway Pictures
  • Bunny Ware
  • Zeek Coleman, Head of Marketing - Tourism & Hospitality at ADARA
Enjoy your coffee and/or your commute with great insights, pro tips, and marketing fundamentals from these marketing leaders.

The marketing program marathon is underway - don't miss out

Some of the episodes are already released for your learning pleasure - tune into Good Morning, Market every Monday to listen to the entire series and craft your best marketing program...ever!
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Subscribe to the Good Morning, Market podcast


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