Good Morning, Market is making your innovation strategy easier this year
By Phillip Scroggin II | Managing Director, Sol Insights
You need a (good) marketing program and a podcast is going to help you
When is the last time you really sat down to draw out an annual strategic marketing plan? How will you position your core brand to build awareness? What channels will you invest in for audience growth and advertising? What systems and metrics will you use to manage performance and define success?
Whether you are a soloprenuer or an "Inc. 5000 rising star", creating and executing a marketing program can be overwhelming - yet it is foundational to reaching all those revenue and profit goals you've likely set. To assist you on your quest to creating and executing your best marketing program ever, the Good Morning, Market podcast has launched the marketing program marathon series to aid everyday businesses in creating their program, from core brand, to strategy and tactics, to measurement and analysis.
Bringing in the big guns
This 10+ part series on the weekly Good Morning, Market program will feature leading marketing experts from across the Coastal Empire. Here are some of the gurus who will be helping you on your journey:
The marketing program marathon is underway - don't miss out
Some of the episodes are already released for your learning pleasure - tune into Good Morning, Market every Monday to listen to the entire series and craft your best marketing program...ever!