Health and economic concerns will slow discretionary spending for significant numbers of Coastal Georgians
More like wait-and-see than pent-up demand
It seems that the Savannah-Metro area will experience more of a U-shaped recovery in consumer spending, rather than a sharp V. The COVID-19 Savannah-Metro Consumer Survey - conducted by a Savannah-based marketing research firm: Sol Insights - indicates that significant percentages of local consumers intend to reduce spending across discretionary categories, both in the summer and the rest of the year.
The COVID-19 Savannah-Metro Consumer Survey utilized a convenience sample of 93 adult individuals residing in Chatham, Effingham, Bulloch, or Bryan county, Georgia. The study was conducted via an online questionnaire from April 21 through May 20, 2020.
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