Two business leaders share how their time in the U.S. Army helps them win in the marketplace
In 2020, we've seen market disruption unlike anything in recent history. This market disruption has led to increased volatility, with businesses of all sizes scrambling to navigate changing consumer attitudes, spending shifts, unknown government leadership and regulation futures, and access to funds.
As (some) coastal empire business pros drive to the office (fighting market disruption, anxiety, and information overload), they often pass humvees, uniformed soldiers, and even tanks. Nestled within our market is a force which has been thriving in chaos and unforeseen obstacles for over 245 years. Perhaps they could lend us some insight in this turbulent time...
More specifically, can small-and-mid-size businesses adapt U.S. Army tactics to gain clarity on a target market and succeed in volatile environments?
This customer-centered recession strategy helps companies do more than survive a recession
Health and economic concerns will slow discretionary spending for significant numbers of Coastal Georgians
Addressing the common reasons small businesses avoid the practice