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Lessons from the Army: Using Intel to Win your Business Battles

10/13/2020

 
Two business leaders share how their time in the U.S. Army helps them win in the marketplace
By Phillip Scroggin II | Managing Director, Sol Insights
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Soldier reviewing data on notes
In 2020, we've seen market disruption unlike anything in recent history. This market disruption has led to increased volatility, with businesses of all sizes scrambling to navigate changing consumer attitudes, spending shifts, unknown government leadership and regulation futures, and access to funds.

As (some) coastal empire business pros drive to the office (fighting market disruption, anxiety, and information overload), they often pass humvees, uniformed soldiers, and even tanks. Nestled within our market is a force which has been thriving in chaos and unforeseen obstacles for over 245 years. Perhaps they could lend us some insight in this turbulent time...

More specifically, can small-and-mid-size businesses adapt U.S. Army tactics to gain clarity on a target market and succeed in volatile environments?

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Thriving in the COVID19 Recession: A Simple Strategy for Small Businesses

8/24/2020

 
This customer-centered recession strategy helps companies do more than survive a recession
By Phillip Scroggin II | Managing Director, Sol Insights
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The COVID-19 Impact on Coastal Empire Consumers

6/30/2020

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Health and economic concerns will slow discretionary spending for significant numbers of Coastal Georgians
By Phillip Scroggin II | Managing Director, Sol Insights
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Objections to Marketing Research

6/2/2020

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Addressing the common reasons small businesses avoid the practice
By Phillip Scroggin II | Managing Director, Sol Insights
Estimated read time ~ 5 min
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When Not to do Marketing Research

4/2/2020

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By Phillip Scroggin II | Managing Director, Sol Insights
Estimated read time ~ 4 min
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5710 Ogeechee Rd #200-263
Savannah, Georgia

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